Steve Jobs' "Sugar Water" story…

Steve Jobs, a man with some answers and big ideas!

Some have compared him to Einstein, but his childhood friend and partner Steve Wozniak said that he thought Walt Disney or Thomas Edison was a better comparison for what Steve Jobs had contributed to our lives.

I wanted to share this story that always inspired me and I have shared with customers and affiliates alike through the years in hopes it would inspire others as it has me.


When Steve Jobs set out to make Apple Computer a household name throughout the world, he needed help running the company and marketing the computer.

He wanted a man named John Sculley who was at that time running Pepsi. Sculley was responsible for the "Pepsi Challenge" idea.

Jobs went to Sculley's office in New York City to try to lure him away from his position at Pepsi, a position he had held for 4 years.

Besides taking a chance with a company that was basically just moving out of a garage, Scully didn't like the idea of moving to Silicon Valley in California. And Jobs insisted that he would have to move.

Scully turned Steve Jobs and Apple Computers down.

(in the words of Paul Harvey) There's a "rest of the story"

This is what Scully said about what happened next…

And then he looked up at me and just stared at me with the stare that
only Steve Jobs has and he said- "do you want to sell sugar water for the rest of your life or do you want to come with me and change the world" and I just gulped because I knew I would wonder for the rest of my life what I would have missed.

Sculley went to work for Apple and the rest is history.

TheNaturalVet